Social Media Strategist

A SaaS Client is seeking a Social Media Strategist (Freelance, Remote) with a strong focus on LinkedIn. In this role, you will be responsible for crafting and executing a robust social media strategy that enhances the client's brand visibility, engages our target audience, and drives meaningful interactions on LinkedIn.

RESPONSIBILITIES

• Develop and implement a comprehensive social media strategy for LinkedIn that aligns with the client’s marketing goals and overall business objectives.
• Create compelling and relevant content, including posts, articles, and multimedia, that showcases the client’s expertise and value proposition.
• Foster relationships with industry professionals, influencers, and potential clients through proactive engagement and outreach on the LinkedIn platform.
• Monitor and analyze social media metrics, providing insights and recommendations for continuous improvement and optimising our LinkedIn presence.
• Ensure all LinkedIn communications reflect the client's branding and messaging, maintaining a consistent voice and tone across all posts and interactions.
• Stay current with LinkedIn trends, best practices, and emerging technologies to enhance our social media strategy and engagement efforts.

• Proven experience in social media management, particularly on LinkedIn, with a track record of increasing engagement and brand awareness.
• Strong understanding of B2B marketing strategies and audience segmentation.
• Exceptional writing and communication skills, with a focus on creating engaging content.
• Ability to analyze data and derive actionable insights to improve social media performance.
• Creative thinker with a proactive approach to problem-solving and innovation.